Relationship Building: From Influencer To Audience

By David Campos We have beat the conversation of change to death — from climate change to social reforms, we are aware that the world and its new generation is not the audience it used to be. So why are many still not acknowledging the evolution of the influencer? The congestion of traditional platforms and outreach methods has scared audiences into the nooks and crannies of the Internet to build…

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Entrepreneurs address failures in startups

by Annie Conway, NNBW Starting a company is risky business and many successful entrepreneurs experience failure at some point in their career. To address this topic, NCET held a panel discussion luncheon titled Failure: Success in Progress Wednesday, Feb. 17 at the Atlantis Resort Casino Spa. The event provided a platform for local entrepreneurs to talk about business failures and what they learned from those experiences. “I think everyone knows…

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Storytelling in The Age of Live Streaming

Apple launch events, campaign speeches, graduation speeches, TED talks, Serial, This American Life, The Moth — we are fascinated by the art and science of good storytelling. But what makes a good story? In my view, a good story passes what psychology professor Dacher Keltner calls the “goosebumps test,” because the storyteller moves the audience to awe. My friend Alex Bybee says “stories open us up to a world or…

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Here’s how millennials are changing health care for everyone

So you’re a millennial and still feel pretty invincible, right? Good, so now is the time to find a doctor before things start getting ugly. Think of your body like a car, it’s an investment that requires routine check ups, maintenance and care. Without that, it’s going to break down and cost a lot more in the long run. To find out what you should know about your health, we…

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Law Meets Psychology

by Dora Lane We are seeing Northern Nevada build something that is larger than the sum of its parts. The region is growing an economic ecosystem that will sustain a wide range of businesses for years to come. But Nevada’s small businesses potentially face a wide range of potential litigation related to their employees. One of the things I love about being an employment lawyer is the need to approach…

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Learning for the Digital Age

In our present digital age, businesses use technology to foster innovation, enhance productivity, and drive the bottom line. But across the United States teachers frequently are not afforded the opportunity to support the classroom learning of future entrepreneurs with technology that … well … fosters innovation and enhances productivity. Perhaps you’ve heard the terms, “21st Century Learning,” or “digital age learning.” While the K-12 world is perpetually replete with the…

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Stacking the Entrepreneurial Deck

How a Former Casino Town Used a Deck of Cards to Spread the Startup Gospel The Reno Startup Deck is a deck of playing cards, created by EDAWN, featuring 52 key northern Nevada entrepreneurial people, programs and events.  Here are the rules from the very first card of the deck.  (You can learn more about the Startup Deck at www.renostartupdeck.com.) Rule one: Break rules and dream Reno is not the…

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Society for Human Resource Management Hosts National Conference in Nevada

The Society for Human Resource Management held their national convention in Las Vegas (June 28th-July 1st).  In the HR world, staying informed on the ever changing landscape is crucial.  I attended and served as a volunteer seeing the inner workings of a conference hosting over 15,000 people.  SHRM has mastered the check-in process.  People never stood in line for more than 10 minutes.  On Sunday, the total for check-in was…

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Six Insider Tips to Enhance Facebook Advertising

The kids are asleep, you’re done binge-watching Breaking Bad for the night, you’ve brushed and flossed. What are you likely to do before bed? Browse Facebook, obviously. Sure, you hear lots of naysayers, people dismissing Facebook for its silly quizzes, trite motivational quotes and inflammatory political rants, but guess what? Research suggests Facebook users are the most engaged social media group. And there are almost 1.5 billion of them. I…

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New look to the website!

Like any good startup, we listened to what the data was telling us about how customers were using our website. It turns out that the calendar section and the resources were the most frequented parts of the website. So we’ve undergone a change of platform and also of focus for the website. We hope to bring you more articles related to the many resources available to the small business and…

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