15 Little Known Irrefutable Truths for Startup Founders

As a mentor and advisor to multiple startups, there is no better quality than optimism. But what do you do on a day when you come up short? The truth may hurt, but facing it will get you through the day.  Posted by Jay Johnson.

No matter how much you have read about starting your own company, you have missed any number of irrefutable truths that will impact your business-building efforts.

Read on to discover what Chris has surmised….

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