We all know that social media has a massive impact on consumers world-wide. An effective social media campaign can generate buzz about your product offerings and create brand ambassadors who will influence others. It can also enhance your overall position in search. However, staying on top of posting to social media can often be difficult. This especially rings true for small to mid-sized businesses that may not have the internal resources to properly allocate the time needed for successful campaigns. Tracking responses, scheduling posts and making sure that you are speaking to your customers on a regular basis can be a dedicated job all on its own. This is where social media automation can help.
Social Media automation is a tool that marketers will use to schedule and monitor social media activity. There are many different social media automation tools available online that can range from free to hundreds of dollars each month. As a business owner, you need to decide if social media automation is for you and how complex of a program you need. Here are some things to keep in mind.
· Manage your social media for your business size and type. Decide how often you want to be posting to your customers. If you are restaurant and your customers rely on daily specials, social media automation can be very useful in organizing those specials and posting them in advance. If you are in the service industry like HVAC, your customers and potential customers may not need to hear from you daily. Maybe twice a week makes sense and you can focus on how to be a resource of education to your customers.
· Automate but don’t forget. Automation works well to help organize your posts in advance and schedule them. This way, you have social media consistency and can have a plan to your posting. This doesn’t mean that you schedule and forget. You still need to pay attention to your customers, watch for reactions and be ready to respond when your followers reach out.
At the end of the day, knowing who your customers are and how you want them to interact with your business will determine whether or not social media automation can work for your business.
Next week, we’ll look at the benefits of social media automation and review a few social online tools. Come learn how social media automation can enhance your business.
Amber Howland, President of Dragonfly Media LLC. brings her experience working with small to medium sized businesses and her knowledge of the digital industry and trends to educate business owners on the most effective use of digital marketing for success. (www.dragonflymedia.net)
Learn more about Social Media Automation at NCET’s Tech Bite luncheon on April 27. NCET is a member-supported nonprofit organization that produces events to help individuals and businesses explore and use technology. Register for the event and more info www.NCET.org
This column first appeared in the Reno Gazette-Journal