How RSCVA (Reno Sparks Convention and Visitors Authority) is boosting tourism and business travel

Thanks to Jennifer Cunningham from RSCVA for joining us to discuss the marketing efforts going into improving tourism and business travel to the Reno Tahoe area.

RSCVA recently hired a marketing agency to help boost the organization’s reach. They learned a few great marketing tips that can be applied almost universally that could help influence your target audience as well. In particular they found the following points can greatly enhance a marketing message:

• Need to focus on an inspiring path to self discovery
• Experiences are more important than “stuff.”
• Want a deeper emotional and personal level experience
• Need to hit potential visitors on a personal level

With these tidbits in mind, they are using this video to help bring in more visitors to come and experience Reno: