Thanks to Jennifer Cunningham from RSCVA for joining us to discuss the marketing efforts going into improving tourism and business travel to the Reno Tahoe area.
RSCVA recently hired a marketing agency to help boost the organization’s reach. They learned a few great marketing tips that can be applied almost universally that could help influence your target audience as well. In particular they found the following points can greatly enhance a marketing message:
• Need to focus on an inspiring path to self discovery
• Experiences are more important than “stuff.”
• Want a deeper emotional and personal level experience
• Need to hit potential visitors on a personal level
With these tidbits in mind, they are using this video to help bring in more visitors to come and experience Reno: